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Curtainwalls That Transformed Skylines Across the U.S

Curtainwalls That Transformed Skylines Across the U.S.

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Curtainwalls have evolved from being merely a façade system to becoming a true symbol of modernity and urban progress. Since the mid-20th century, these aluminum and glass structures have redefined the architectural landscape of the United States, marking a turning point in how we perceive skyscrapers and institutional buildings. 

Today, curtainwalls not only represent energy efficiency and resilience in harsh climates, but they‘re also a key factor in the visual identity of cities. Just look at the skylines of New York, Chicago, or Los Angeles to understand how their use has transformed the image of these urban centers and solidified certain buildings as global architectural landmarks. 

Join us as we explore and analyze some of the most emblematic projects in the United States where curtainwalls not only served a technical function but also became cultural and urban icons, forever changing the way each city is perceived. 

Curtain walls have been one of the new trends in architecture that has dominated the recent century.

Curtainwalls as a Symbol of Modernity in Architecture 

Curtainwalls didn’t just transform the way façades were designed: they also redefined the language of modern architecture. Their introduction in the mid-20th century marked a radical shift from traditional load-bearing walls, paving the way for taller, lighter, and more visually transparent buildings. For example, according to the State of Washington’s Historic Preservation office, the curtainwall style is attributed to buildings constructed between 1948 and 1965, characterized by prefabricated exterior walls of glass and aluminum hung from structural frames.  

Jonathan Ochshorn notes that by the mid-20th century the curtainwall, beyond its structural role, was increasingly defined as an “environmental membrane,” mediating between variable exterior conditions and interior comfort, while incorporating double glazing, sunscreens, and other technologies to improve lighting and efficiency.  

For architects and engineers, this evolution opened the possibility of designing entire skylines where natural light and glazed surfaces projected modernity and confidence. Early examples such as the Lever House (1952) embody this transition toward fully glazed façades. 

Ultimately, curtainwalls are far more than a construction system: they’re a universal architectural language, capable of expressing innovation, progress, and the visual identity of a city to the world. 

👉 You may also be interested in reading: How to Increase Natural Lighting in Your Building: The Curtain Wall Solution 

Curtainwalls on the East Coast: Landmark Projects 

The East Coast of the United States is where curtainwalls began to consolidate as a modern and innovative architectural solution. Cities like New York and Boston became showcases for how these glass and aluminum façades could transform the urban landscape. 

Lever House (New York, 1952) 

Designed by SOM (Skidmore, Owings & Merrill), it was one of the first fully glazed skyscrapers in the United States. Its curtainwall marked a turning point in corporate architecture, projecting an image of transparency, modernity, and efficiency. 

41 Cooper Square (New York, 2009) 

This academic building designed by Morphosis combines aesthetic innovation and energy efficiency. Its steel and glass curtainwall ensures that over 75% of occupied spaces receive natural daylight, reducing the need for artificial lighting and reinforcing its sustainable profile. 

One World Trade Center (New York, 2014) 

The most recent icon of New York’s skyline uses a high-performance curtainwall system made of low-emissivity glass and materials designed to withstand extreme wind loads. Beyond its cultural symbolism, it stands as a technical benchmark in safety and sustainability. 

Curtainwalls in the Midwest: Innovation and Resilience 

The Midwest of the United States, with cities like Chicago, became a laboratory of architectural innovation. Here, curtainwalls proved their resilience against extreme climate conditions, such as harsh winters, strong winds, and dramatic temperature shifts. 

Willis Tower (Chicago, 1973) 

Formerly known as the Sears Tower, it was the tallest building in the world for many years. Its black aluminum and glass curtainwall was designed not only to project modernity but also to withstand the enormous wind pressures that affect skyscrapers in Chicago. 

Aqua Tower (Chicago, 2009) 

Designed by Studio Gang, this tower combines a glass curtainwall with undulating balconies that act as wind breakers. The result is a highly efficient building that maximizes natural daylight while mitigating the extreme climate conditions of Chicago. 

👉  You may also be interested in reading: Which Works Best in Harsh Climates? Comparation Curtainwalls vs. Other Façade Systems 

In every major city in the United States, there is an iconic building that features a curtain wall system.

Curtainwalls on the West Coast: Modernity and Sustainability 

The West Coast of the United States, with cities like Los Angeles, San Francisco, and Seattle, has embraced curtainwalls as a symbol of architectural innovation and sustainability. In this region, where seismic activity and environmental awareness play a crucial role, these systems have become an essential tool for urban development. 

Wilshire Grand Center (Los Angeles, 2017) 

Standing at 1,099 ft., it’s one of the tallest skyscrapers on the West Coast. Its state-of-the-art glass curtainwall combines transparency, seismic resistance, and energy efficiency, while also offering spectacular panoramic views of the city. 

Salesforce Tower (San Francisco, 2018) 

Designed by Pelli Clarke Pelli Architects, this iconic tower features a curved glass curtainwall that optimizes natural daylight and reduces energy consumption. It also meets high sustainability standards, making it a benchmark for green architecture in the region. 

F5 Tower (Seattle, 2017) 

Located in the heart of Seattle, it uses a curtainwall with solar control glass that helps regulate interior temperature and adapt to the city’s variable climate. Its design reinforces the modern and technological identity of the city. 

From New York to Los Angeles, curtainwalls have proven to be much more than just a façade system: they’re a symbol of modernity, sustainability, and architectural resilience. They‘ve transformed the skylines of major U.S. cities and established themselves as one of the most comprehensive solutions to the challenges of contemporary design. 

For architects, contractors, and engineers, choosing a curtainwall isn’t just about selecting a material. It’s about ensuring energy efficiency, structural safety, and a visual identity that adds value to both the project and the city. 

👉 Contact us today and discover how PRL’s curtainwall systems can turn your next project into an architectural landmark. 

 

Curtainwalls vs. Other Façade Systems

Which Works Best in Harsh Climates? Comparation Curtainwalls vs. Other Façade Systems

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In any architectural project, the choice of façade system is not merely an aesthetic decision: it is a strategic one that directly impacts energy efficiency, durability, and long-term operating costs. 

In harsh climates, whether extreme heat, severe cold, high humidity, or strong winds. this choice becomes even more critical. A mistake in selection can lead to water infiltration, excessive HVAC costs, or even structural risks that affect the entire project. 

This is why architects, contractors, and engineers face an important question: which façade system delivers the best performance under adverse conditions? In this article, we will compare curtainwalls with other traditional façade systems, analyzing their advantages, limitations, and practical applications for projects in challenging environments. 

Curtain walls are a great facade, but how do they compare to other materials?

Harsh Climates and Challenges of Building  

Designing and constructing buildings in harsh climates involves challenges that go far beyond aesthetics or space distribution. For architects, engineers, and contractors, the façade becomes the first line of defense against the environment. 

Critical Factors to Consider 

  • Solar control and daylighting: In regions with high solar radiation, excessive heat gain and glare can negatively affect indoor comfort. A recent study on solar-control smart glazing shows that certain smart glass types can reduce solar heat gain by 35% to 60%, depending on the configuration, directly lowering air-conditioning loads. 
  • Moisture and water infiltration: The presence of moisture and leaks can damage interiors, affect energy efficiency, and create health risks. An ASHRAE study on hygrothermal (moisture-heat transport) modeling demonstrates that façades with poor sealing in humid climates show higher risks of deterioration and efficiency loss in a very short time. 
  • Durability against strong winds: In areas exposed to storms, hurricanes, or constant winds, materials and installation must meet standards that ensure structural resistance. Current standards set minimum requirements for performance and wind loads; failure to meet them can result in structural damage or safety hazards. 

The Impact of a Poor Choice 

An inadequate façade system not only generates higher energy costs but can also lead to: 

Safety risks for occupants, such as glass breakage, structural failures, or water damage. 

Legal issues due to non-compliance, since many U.S. building codes require adherence to efficiency standards like ASHRAE 90.1 or equivalent local codes. 

Higher maintenance and repair costs, caused by materials that deteriorate faster under extreme conditions or lack of adequate solar protection. 

👉 You may also be interested in reading: How to Increase Natural Lighting in Your Building: The Curtain Wall Solution 

Curtainwall: Advantages in Harsh Climates 

Curtainwall systems offer significant advantages over other façade types when it comes to demanding climate conditions. Their modular design, ability to integrate high-performance glazing, and structural flexibility make them a robust solution for architects, contractors, and engineers. 

  • Insulation and Energy Efficiency: Curtainwalls allow the incorporation of low-E glass, solar-control glazing, or double and triple glazing, which improve thermal resistance and reduce energy loss. This translates into lower air-conditioning or heating consumption, optimizing building operations in the long term. 
  • Resistance to Climate Conditions: Thanks to sealed joints and drainage systems, curtainwalls provide a high level of air and water tightness, reducing the risk of leaks even in humid or rainy climates. In addition, they are designed to withstand wind loads in high-rise projects, complying with international standards such as ASTM E330 for structural pressure. 
  • Design Flexibility: These systems allow façades with large glass surfaces and slim aluminum frames, maximizing the entry of natural light without compromising strength. For industry professionals, this means the ability to combine modern aesthetics with high technical performance. 
  • Durability and Maintenance: Made with high-quality aluminum and glass, curtainwalls offer a long service life and require less maintenance compared to traditional systems exposed to extreme conditions. 

👉 You may also be interested in reading: Storefront vs Curtainwall: Which Is the Best Option for Your Project? 

With natural light and durability, curtain walls are often the best option for elegant facades.

Other Façade Systems: Limitations and Uses 

While curtainwalls offer outstanding advantages in harsh climates, it is important to understand how they compare to other façade systems still widely used in projects of different scales. 

Traditional Masonry or Concrete Walls 

Advantages: Cost-effective during initial construction, provide thermal mass, and are common in low-rise buildings. 

Limitations: Less design flexibility, reduced natural light entry, and poor thermal performance without additional insulation. 

Metal and Prefabricated Panels 

Advantages: Fast installation and good mechanical resistance. 

Limitations: Without proper treatment, they can corrode in humid or saline climates, and they are less efficient at regulating indoor temperatures. 

Structural Glazing 

Advantages: Provides a modern aesthetic with seamless, frameless glass façades, offering a sleek and minimalist appearance. 

Limitations: More complex and expensive to install; does not provide the same structural strength as a curtainwall in high-rise projects. 

Ventilated Façades 

Advantages: Excellent energy performance and moisture control, with versatility in finishes such as ceramic, stone, or composite. 

Limitations: Require additional materials and specialized maintenance to ensure long-term performance. 

In summary, while other systems may be suitable in specific contexts, curtainwalls remain the most reliable solution for projects that demand high technical performance and durability in challenging climates. 

👉 You may also be interested in reading: Curtainwall: What It Is and Why It’s a Trend in Architecture 

So, What Should I Choose for My Project? 

Each façade system has its own range of applications depending on the project’s needs and environmental conditions. For architects, contractors, and engineers, understanding these scenarios is key when making strategic decisions. 

When to Choose Curtainwall 

  • High-rise buildings in harsh climates: thanks to their resistance to wind loads and water tightness. 
  • Projects that require maximum natural light entry: corporate offices, hospitals, and universities. 
  • Constructions where energy efficiency is a priority: integration with solar-control, double, or triple glazing. 
  • Buildings that aim to project modernity and prestige: corporate towers and luxury hotels. 

When Other Systems May Be More Suitable 

  • Masonry or concrete: for low-rise buildings with tight budgets. 
  • Metal/prefabricated panels: in industrial or logistics projects where installation speed and mechanical strength are more important than aesthetics. 
  • Structural glazing: for façades where a minimalist aesthetic without visible frames is desired, typically in medium-rise buildings. 
  • Ventilated façades: in residential or institutional projects in hot and humid climates, where energy efficiency and moisture control are top priorities. 

The choice of façade system is a strategic decision in any architectural project, especially when dealing with harsh climates. As we have seen, each material and system has specific applications, but curtainwalls stand out as the most complete solution by combining energy efficiency, structural strength, durability, and modern design in high-rise buildings. 

For architects, engineers, and contractors, opting for a curtain wall is not just an aesthetic choice: it ensures reliable long-term performance, reduced operating costs, and added value that increases the project’s competitiveness in the market. 

👉 Contact us today and discover how PRL’s curtainwall systems can help you face the toughest challenges, complying with international standards and delivering solutions built to last. 

How to Increase Natural Lighting in Your Building: The Curtainwall Solution

How to Increase Natural Lighting in Your Building: The Curtain Wall Solution

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Natural light is one of the most valued elements in modern architecture. It not only enhances a building’s aesthetics but also has a direct impact on people’s well-being, productivity, and energy savings. However, many developers and property owners ask themselves: How can I increase natural light in my building without compromising safety or efficiency? 

There are many possible answers, but in this case, we’ll focus on curtain wall systems. With their design of large glass surfaces and slimmer aluminum profiles, these systems make it possible to open spaces to the outside and maximize the entry of natural light. Whether in offices, hospitals, schools, or residential buildings, a curtainwall can transform an ordinary property into a healthier, more attractive, and more efficient space. 

In this article, we’ll explore why natural light is essential in contemporary design, how curtainwalls have become the best solution to increase it, and the tangible benefits they bring to both users and the value of a project. 

Curtain walls allow us to open our building to natural light, resulting in benefits in terms of productivity and health.

The Psychology and Science Behind Natural Light 

Natural light isn’t just an aesthetic resource: it’s proven to help people’s health, productivity, and well-being. Incorporating it into architectural design isn’t a luxury but a necessity supported by studies from prestigious institutions. 

In fact, when a company asks how it can increase worker productivity indirectly, many point to natural light and the warmth of the sun. 

But does it really bring benefits? The short answer is yes, and here’s a closer look at why, backed by studies across the United States. 

  • Well-being and sleep quality: A study conducted by Northwestern Medicine and the University of Illinois showed that workers with greater access to natural light reported better sleep quality, higher physical activity, and an improved quality of life compared to those working in windowless environments. 
  • Higher productivity: According to various reports, companies with naturally brighter workspaces experience up to a 20% increase in productivity, along with reduced absenteeism. 
  • Mental health and comfort: The World Green Building Council highlights that natural light is an essential factor for well-being, comparable to basic resources like water or air, and that it directly influences how we feel and our ability to focus. 

Taken together, this evidence confirms that natural light is not simply a design detail, it is a key factor in building healthier, more productive, and more sustainable spaces. 

👉 You may also be interested in reading: Which Works Best in Harsh Climates? Comparation Curtainwalls vs. Other Façade Systems

How Curtain Walls Maximize Natural Light 

A curtainwall consists of a framed, lightweight exterior structure, glass infill panels and partitions without structural function. This type of glazing has become one of the most widely used in modern architecture. Just look at most of the large skyscrapers or buildings that were created less than 10 years ago. 

Curtain wall systems are specifically designed to open buildings to light. Unlike more traditional façade systems, they allow for the integration of large glass surfaces with slim aluminum frames that let in the maximum amount of natural illumination. 

Large Glass Surfaces: Oversized panels function as a continuous window that connects the interior with the exterior, eliminating visual barriers and enhancing transparency. 

Slim Aluminum Profiles: Discreet yet strong frames support large panes of glass without blocking the entry of light. This creates a modern, clean design that enhances natural illumination. 

Architectural Integration: Curtainwalls not only maximize natural light, but they also adapt to various architectural styles, from corporate buildings to luxury residences, adding a contemporary and sophisticated look. 

A curtainwall isn’t simply an aesthetic element: it‘s a functional solution that makes natural light the centerpiece of architectural design. Beyond its benefits, a building with a curtainwall also looks modern and increases its overall value. 

👉 You may also be interested in reading: Storefront vs Curtainwall: Which Is the Best Option for Your Project? 

Natural light not only benefits workers. It also allows us to save on electricity and air conditioning.

What Are the Benefits of Curtain Walls for Businesses, Architects, and Developers? 

We’ve already seen some of the benefits of increasing natural light in your building or business. It’s something the human body itself needs. But what are the benefits from a professional perspective? 

Incorporating more natural light through curtainwall systems not only impacts the aesthetics of a building, it also delivers tangible benefits for users and for those investing in the project. 

  • Energy Savings: By maximizing daylight entry, reliance on artificial lighting decreases, leading to significant reductions in electricity consumption and operating costs. This is especially important since air conditioning tends to be very costly in both summer and winter. 
  • Well-Being and Productivity: Environments with greater natural light improve focus, reduce fatigue, and create healthier spaces for employees, students, or patients. This translates into higher productivity and greater satisfaction among occupants. 
  • Real Estate Value: A building with a curtainwall is perceived as modern and attractive, which increases its market value. Tenants and investors prioritize properties with open, well-lit spaces. In fact, if you rent office space, it’s an effective way to catch the attention of large corporations. 
  • Corporate Image and Sustainability: Curtainwalls contribute to certifications such as LEED, positioning companies and developers as players committed to sustainability and architectural innovation. 

Real Examples of Curtain Walls and Projects in the United States 

Curtainwalls are no longer a passing trend: they’re a proven solution that’s already transformed the design of numerous iconic buildings across the United States. These projects demonstrate how natural light becomes the central element of architecture: 

  • Lever House (New York, SOM, 1952): One of the first fully glass-clad skyscrapers in the country. Its glass curtainwall created a direct visual connection with the urban environment and marked a turning point in the use of natural light in corporate architecture. 
  • 41 Cooper Square (New York): This academic building designed by Morphosis uses a steel-and-glass curtainwall that allows more than 75% of occupied spaces to receive natural daylight, reducing the reliance on artificial lighting. 
  • Wilshire Grand Center (Los Angeles): This 335-meter skyscraper, one of the tallest on the West Coast, employs a state-of-the-art glass curtainwall that combines transparency, energy efficiency, and seismic resistance, while also providing spectacular views and abundant natural light on every floor. 

Natural light is much more than an aesthetic feature: it’s a proven factor in improving the health, productivity, and value of a building. And curtainwall systems are the best tool to enhance it. 

Throughout this article, we’ve seen how curtainwalls maximize natural light, reduce energy costs, improve occupant well-being, and increase the value of architectural projects. They’ve also become a proven solution in some of the most iconic buildings in the United States, from New York to Los Angeles. 

Ultimately, investing in a curtainwall does more than transform a building’s façade: it opens the door to a healthier, more efficient, and more attractive space. 

👉 Contact us today and discover how a curtainwall system can open your building to light and turn it into a cutting-edge project. 

Certifications and Standards: Why Compliance Matters in Storefront Installations

Certifications and Standards: Why Compliance Matters in Storefront Installations

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It’s not enough to have a façade that looks beautiful and elegant: safety, efficiency, and durability depend on meeting recognized standards. A poorly installed or uncertified storefront can become a risk for customers, employees, and the brand’s reputation itself. 

In the United States, organizations such as ASTM, ANSI, NFRC, UL, and LEED establish guidelines that ensure storefront systems meet requirements for resistance testing, energy performance, fire safety, and sustainability criteria. 

In this article, we’ll highlight why certification and regulatory compliance are essential factors in any storefront project, and how working with certified providers can make the difference between a vulnerable business and one that is safe, efficient, and trustworthy. 

Certifications for aluminum and glass products, such as storefronts, are paramount for safety.

What Does Certification Mean in Storefront Systems? 

When we talk about certification in a storefront system, we refer to a process in which an independent organization validates that the materials, design, and installation meet specific standards of safety, quality, and performance. 

This involves rigorous testing in areas such as: 

  • Structural resistance against impacts or extreme weather conditions. 
  • Energy efficiency, evaluating thermal insulation and solar control of the glass. 
  • Safety, verifying that the materials and installation reduce the risk of accidents or fires. 

The difference between choosing a certified provider and one that is not can be enormous. While the former guarantees products tested under recognized regulations, the latter exposes the business to legal risks, safety issues, and financial losses in the event of failures. 

It’s important to emphasize that certification should not be seen as a bureaucratic requirement: it is a seal of trust that ensures the storefront system is designed to last, to protect, and to comply with the standards that both the market and customers expect. 

👉 You may also be interested in reading: What Is a Storefront System? One of the Keys to Your Commercial Success 

What Are the Main Standards in the United States for Storefront Systems? 

In the U.S. market, there are several organizations that regulate the quality and safety of architectural systems. For storefronts, PRL complies with key certifications that guarantee the performance and reliability of its products: 

ASTM International 

The most recognized standard in the glass and aluminum industry. Through rigorous laboratory testing, ASTM validates structural resistance, performance against impacts, and extreme weather conditions. Meeting ASTM standards means the storefront system is designed to withstand the most demanding commercial use. 

NFRC (National Fenestration Rating Council) 

Energy efficiency is an increasingly important factor in construction. The NFRC label certifies that systems meet criteria for thermal insulation, heat transfer, and solar control, helping reduce energy costs and improve interior comfort. 

LEED (Leadership in Energy and Environmental Design) 

In a market that demands sustainable solutions, PRL offers systems compatible with LEED certification, which recognizes projects that reduce environmental impact and promote responsible design. This makes the storefront an ally of green architecture. 

Other Standards 

There are also other relevant guidelines, such as ANSI (American National Standards Institute), which sets quality norms, and UL (Underwriters Laboratories), which focuses on fire safety testing. While not always required in every project, they complement confidence in performance and safety. 

The ASTM, NFRC, and LEED standards are the pillars that ensure PRL’s storefront systems meet the highest levels of quality, efficiency, and sustainability, supporting both businesses and their customers. 

ASTM, LEED, and NFRC are the best-known standards in the world of storefronts and construction in general.

Benefits of Working with Certified Providers 

Choosing a certified provider not only guarantees product quality, it also offers strategic advantages for any business, and helps prevent accidents whenever possible: 

Safety for Customers and Employees: Certified storefront systems undergo testing to ensure impact resistance, structural stability, and risk reduction. This translates into safer spaces for both employees and visitors. 

Legal Compliance and Risk Reduction: By meeting recognized standards such as ASTM, NFRC, or LEED, companies avoid penalties, fines, or legal issues arising from non-compliance. 

Reputation and Brand Image: A business with a certified storefront conveys professionalism and trust. For customers, the façade becomes a symbol of quality and commitment to safety. 

Access to Larger-Scale Projects: In many cases, having certified systems is a mandatory requirement to participate in corporate, institutional, or large-scale projects, opening opportunities for growth and competitiveness. 

Not having a certified storefront system can bring negative consequences that go far beyond aesthetics: 

Legal Risks and Fines: Installing systems without recognized certifications can lead to penalties or lawsuits in the event of accidents or regulatory non-compliance. 

Safety Issues: Glass or frames that do not meet resistance testing increase the likelihood of accidents, from breakage due to impact to structural failures that put both customers and employees at risk. 

Loss of Brand Trust: A façade that fails to meet standards conveys neglect and a lack of professionalism. This impacts customer perception and can reduce brand loyalty. 

Additional Costs: A system that does not meet quality standards may require frequent repairs, premature replacements, or even a complete renovation, generating higher long-term expenses. 

A storefront system should not be evaluated solely on its appearance. The true difference between a successful project and a vulnerable one lies in compliance with certifications and standards that guarantee safety, efficiency, and trust. 

Standards such as ASTM, NFRC, and LEED are the pillars that ensure the quality and performance of a system, while additional guidelines like ANSI and UL provide added peace of mind knowing that your investment is protected. 

Ultimately, choosing a certified provider means investing in a safer, more competitive, and more reliable business. Your façade will not only attract customers but also support your reputation and the long-term sustainability of your brand. 

👉 Contact us today and secure your project with certified storefront systems that meet the highest standards in the industry. 

How storefront Systems Increased Sales for a Local Retailer

Case Study: How Storefront Systems Increased Sales for a Local Retailer

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In the retail world, every detail matters, and a store’s façade can make the difference between attracting customers or going unnoticed. A well-designed storefront isn’t just about aesthetics: it’s a tool that directly influences sales by clearly showcasing what you’re selling. 

In fact, according to a report by the International Council of Shopping Centers (ICSC), more than 70% of consumers state that the exterior appearance of a store impacts their decision to enter or not. This confirms that first impressions are much more than visual, they‘re a strategic factor in commercial success. 

In this case study, we’ll explore how a local retailer transformed its business by renovating its façade with an aluminum and glass storefront system. The results were powerful and impressive: increased foot traffic, higher sales, and a stronger brand perception. 

With a storefront, you can increase traffic thanks to the new style it offers.

What Was the Initial Challenge for the Business Looking to Boost Street Sales? 

The local retailer in this case was a clothing store located in an area with high foot traffic, but facing a major problem: its opaque, outdated façade did not reflect the value of its products, nor did it invite customers to come inside. 

The lack of visibility into the store created a psychological barrier: passersby had no clear idea of what the shop offered, which reduced curiosity and interest. In addition, the storefront conveyed an image of neglect that damaged the perceived quality of the brand. 

👉 The numbers told the story: low conversion rates from pedestrians to customers, stagnant sales, and limited ROI from other marketing strategies, since the façade didn’t align with the brand’s message. 

Although the store managed to maintain some sales through word of mouth, digital marketing, and advertising, it was not enough to sustain a healthy profit margin. 

This scenario presented a clear challenge: how to transform the façade into a strategic asset that communicated modernity, trust, and visual appeal to generate more traffic and increase sales. 

The Solution: A New Storefront System 

To address the challenge, the store decided to completely renovate its façade using an aluminum and glass storefront system, specifically designed to maximize visibility, modernity, and trust. 

This retailer carried out a four-step action plan: 

Step 1: Design and Materials 

Opaque walls were replaced with large tempered glass panels framed in high-strength aluminum. This combination not only provided aesthetics and durability but also ensured impact resistance and low maintenance. 

Step 2: Strategic Lighting 

Warm lighting points were added both outside and inside the immediate façade. This allowed products to remain visible even at night, turning the store into an attractive spot 24/7. 

Step 3: Accessibility and Flow of Entry 

The entrance was redesigned with wider doors and clear signage, eliminating physical barriers and facilitating access for all types of customers, including those with reduced mobility. By incorporating resistant tempered glass, visibility was significantly improved while protection was left uncompromised. 

Step 4: Brand Identity 

The storefront design was customized with finishes and colors that reinforced the store’s identity, projecting an image consistent with its value proposition. In addition, the façade served as a display case for promotions, functioning like paid advertising space, but without spending a single dollar. 

With maximum visibility, a little light, and promotions, you are almost certain to increase traffic to your business.

Results Achieved 

The renovation of the façade quickly translated into measurable business results. Just three months after implementing the new aluminum and glass storefront system, the indicators showed significant improvement: 

Foot traffic: the number of people entering the store increased by 35%, thanks to greater visibility from the street. 

  • Sales: sales grew by 50%, with a return on investment in less than six months. 
  • Brand perception: customer surveys revealed that the store now conveyed a more modern, trustworthy, and attractive image. 
  • Additional marketing: using the façade to display promotions visible from the outside created added value at no extra cost. 

Beyond the numbers, the retailer’s own words reflect the true impact of the renovation. The store manager shared his experience: 

“We never thought changing the façade would have such an immediate effect. Before, people would just walk by without stopping, and now we see customers coming in simply out of curiosity for what they can see from the outside. The store feels more alive, more modern, and that also motivated our sales team. Plus, several customers told us that the new appearance gave them a sense of trust and quality.” 

This testimonial confirms that a storefront not only transforms the physical appearance of a business but also the way customers perceive and experience it from the very first contact. 

This case shows that an aluminum and glass storefront is not just an architectural detail, but an investment with a direct impact on sales, trust, and brand perception. 

The success of this local retailer highlights three key takeaways: 

  1. First impressions matter more than we think. An attractive, modern façade can be the difference between gaining a new customer and losing an opportunity. 
  2. The storefront is part of your marketing. It works as a 24/7 advertisement at no additional cost, while reinforcing brand identity. 
  3. Return on investment is fast. In this case, the investment was recovered in less than six months thanks to increased sales and foot traffic. 

Ultimately, renovating a façade with a storefront system transforms it into a strategic asset that can boost the competitiveness of any business. 

👉 Contact us today and discover how an aluminum storefront system can help your business attract more customers and increase sales. 

Storefront Systems for Different Business Types: Retail, Offices, and Hospitality

Storefront Systems for Different Business Types: Retail, Offices, and Hospitality

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Not every business needs the same thing, but they all share one common factor: the first impression they project through their façade. A storefront system is not just aluminum frames and glass; it is a strategic tool that influences how clients, visitors, and partners perceive your brand.

The way you design your business entrance can determine whether a customer decides to walk in, trust your services, or even recommend your brand. What’s most interesting is that each sector has specific needs: retail aims to attract foot traffic, offices focus on projecting professionalism and security, while hospitality seeks to create memorable experiences from the very first glance.

In this article, we’ll explore how aluminum storefront systems adapt to different types of businesses (retail, offices, and hospitality) and the unique benefits each one offers in achieving their goals. Remember that it is important to purchase a system with recognized certifications to avoid problems

👉 You may also be interested in reading: How to Increase Foot Traffic in Retail Stores: The Psychology of Storefronts

What Is a Storefront System?

Before analyzing how it adapts to each type of business, it’s important to understand what a storefront system actually is.

A storefront system is an aluminum and glass structure designed to form the main façade of a business. Unlike a traditional façade, these systems are built to combine strength, aesthetics, and functionality, making them a modern solution adaptable to different commercial needs.

Some of their key benefits include:

  • Visibility: allows businesses to showcase products or convey brand identity to the outside.
  • Security: with tempered or laminated glass, it provides greater protection against impacts.
  • Energy efficiency: with options such as solar-control glass and designs that improve interior climate regulation.
  • Brand identity: each business can customize the design with different finishes, colors, and configurations.

In short, a storefront system is not just a façade, it’s an architectural and marketing tool that works 24/7 to project the image of a business.

Storefront Systems in Retail

In the retail sector, the storefront is much more than just an entrance: it is the magnet that draws customers in. Competition among stores is intense, and a consumer’s decision can depend on just a few seconds of visual perception when passing by a shop.

Visibility and Attraction

A storefront with large glass surfaces allows products to be showcased directly, sparking curiosity and motivating customers to step inside. In essence, it is an architectural showcase that works 24/7.

Building Trust

A modern, well-maintained design conveys seriousness and professionalism, giving customers confidence in the quality of the products they will find inside.

Brand Identity

Aluminum storefront systems offer flexibility to reflect a brand’s personality through colors, finishes, and styles. From exclusive boutiques to convenience chains, the storefront can adapt to different levels of positioning.

👉Practical Example: An electronics store that renovated its façade with an aluminum storefront system increased foot traffic by 25% during the first few months, while also strengthening the perception of modernity and trust in the brand.

In retail, it is important to display what you are selling, because otherwise, no customer will be able to come in and explore.

Storefront Systems in Offices 

In the corporate world, an office façade is more than just an architectural element: it is a direct reflection of a company’s culture and professionalism. An aluminum storefront system can serve as the first statement of credibility for clients, investors, and partners. 

Projecting Trust and Professionalism 

A modern, well-designed entrance conveys credibility. For a law firm, a consulting company, or a tech enterprise, the storefront can play a key role in generating an immediate perception of prestige and solidity. 

Security and Functionality 

Beyond aesthetics, storefront systems offer laminated and tempered glass options that enhance security while allowing natural light to flow in. This improves comfort for employees and visitors while reducing lighting costs. 

Energy Efficiency 

The use of solar-control glass or special coatings helps maintain stable indoor temperatures, optimizing energy consumption for offices that operate long hours. 

Corporate Identity 

Finishes, colors, and configurations allow each company to reflect its visual identity and reinforce brand consistency from the outside. 

👉 Practical Example: A growing coworking space installed an aluminum storefront system with solar-control glass. The result was a brighter space, reduced energy costs, and an innovative image that attracted more corporate clients. 

In the case of offices, the image must be professional for potential investors and clients.

Storefront Systems in Hospitality

In the hospitality sector, the customer experience begins long before entering the premises. The façade of a hotel, restaurant, or café immediately conveys the atmosphere that visitors can expect inside.

First Impression and Experience

An attractive, well-designed storefront can be the difference between a customer who steps in to book a table or a room, and one who simply keeps walking. That first impression becomes an essential part of the overall experience.

Inviting Design

The combination of transparent glass, warm lighting, and personalized finishes creates a welcoming environment that communicates hospitality and comfort.

Brand Differentiation

In such a competitive market, storefront systems allow businesses to stand out with unique designs that project elegance, modernity, or exclusivity, especially in tourist areas where competition is present at every step.

Commercial Value

An appealing façade not only enhances brand perception but also increases the likelihood of reservations, longer stays, and recommendations. It also raises the overall value of the business in case of a future transfer or sale.

👉 Practical Example: A boutique hotel renovated its entrance with an aluminum storefront system featuring high-clarity glass. The result was a brighter lobby that drew in curious passersby, followed by a higher number of direct bookings and a premium positioning against competitors.

In hotels or restaurants, projecting the right image to the outside world is paramount, as tourists or diners are researching their options.

Comparison Across Sectors: Needs and Solutions Solved by Storefront Systems

Although all storefront systems share common benefits, visibility, security, efficiency, and brand projection, each sector has different priorities.

Retail

  • Main need: attract foot traffic and generate immediate trust.
  • Solution: large glass surfaces to display products, finishes that reflect brand identity, and an inviting design.

Offices

  • Main need: project professionalism, security, and corporate consistency.
  • Solution: storefront systems with laminated glass for greater protection, sober designs, and finishes that convey solidity.

Hospitality

  • Main need: create memorable experiences from the very first contact.
  • Solution: façades with warm lighting, high-clarity glass, and personalized details that reinforce the business atmosphere.

Sector

Main Need

Key Solution

Retail

Attract customers and visibility

Wide glass, attractive design, strong brand identity

Offices

Security and professionalism

Laminated glass, sober design, solid finishes

Hospitality

Experience and differentiation

Warm lighting, clear glass, premium finishes

A storefront system in aluminum is much more than an architectural solution: it is a strategic tool that adapts to the needs of each type of business. While retail seeks to attract customers and generate visibility, offices need to convey professionalism and security, and restaurants and hotels must offer memorable experiences from the very first impression.

The key is understanding that there is no one-size-fits-all approach: each sector requires customized solutions that reinforce its identity, enhance brand perception, and contribute to commercial growth.

Ultimately, investing in a storefront means investing in the way your business presents itself to the world. With the right design, your façade can become your strongest marketing strategy and a competitive advantage in the market.

👉 Contact us today and discover which aluminum storefront system is ideal for your business.