All posts by Eduardo Savin

What Was the Initial Challenge for the Business Looking to Boost Street Sales? 

The local retailer in this case was a clothing store located in an area with high foot traffic, but facing a major problem: its opaque, outdated façade did not reflect the value of its products, nor did it invite customers to come inside. 

The lack of visibility into the store created a psychological barrier: passersby had no clear idea of what the shop offered, which reduced curiosity and interest. In addition, the storefront conveyed an image of neglect that damaged the perceived quality of the brand. 

👉 The numbers told the story: low conversion rates from pedestrians to customers, stagnant sales, and limited ROI from other marketing strategies, since the façade didn’t align with the brand’s message. 

Although the store managed to maintain some sales through word of mouth, digital marketing, and advertising, it was not enough to sustain a healthy profit margin. 

This scenario presented a clear challenge: how to transform the façade into a strategic asset that communicated modernity, trust, and visual appeal to generate more traffic and increase sales. 

• You may also be interested in reading: How to Increase Foot Traffic in Retail Stores: The Psychology of Storefronts 

The Solution: A New Storefront System 

To address the challenge, the store decided to completely renovate its façade using an aluminum and glass storefront system, specifically designed to maximize visibility, modernity, and trust. 

This retailer carried out a four-step action plan: 

Step 1: Design and Materials 

Opaque walls were replaced with large tempered glass panels framed in high-strength aluminum. This combination not only provided aesthetics and durability but also ensured impact resistance and low maintenance. 

Step 2: Strategic Lighting 

Warm lighting points were added both outside and inside the immediate façade. This allowed products to remain visible even at night, turning the store into an attractive spot 24/7. 

Step 3: Accessibility and Flow of Entry 

The entrance was redesigned with wider doors and clear signage, eliminating physical barriers and facilitating access for all types of customers, including those with reduced mobility. By incorporating resistant tempered glass, visibility was significantly improved while protection was left uncompromised. 

Step 4: Brand Identity 

The storefront design was customized with finishes and colors that reinforced the store’s identity, projecting an image consistent with its value proposition. In addition, the façade served as a display case for promotions, functioning like paid advertising space, but without spending a single dollar. 

• You may also be interested in reading: Storefront Systems for Different Business Types: Retail, Offices, and Hospitality