The storefront of a business is not only its letter of introduction. It is a direct, visual and powerful marketing tool. In areas with high pedestrian traffic, a good storefront can make the difference between an empty store and one with customers constantly coming in.
In this article we explore how to transform your storefront into a real attraction and sales machine. Plus, how you can get started with this marketing trend with an element of protection and thermal efficiency.
What is storefront marketing and why does it work?
Storefront marketing is a strategy that uses the facade of a business, such as windows, doors, walls and exterior areas, as a visual support to attract customers. Unlike traditional media, it is affordable, immediate and direct.
While a billboard can cost upwards of $50,000 per quarter, storefront signage can be accomplished with much less, according to New York Times data. Plus, it has a more up-close and persuasive effect: it impacts the audience right at the point of sale.
And because most Storefront Systems are made of glass and aluminum, visibility is maximized, so you can customize every element.
In addition to marketing, what are the advantages of having a storefront system in your business?
In addition to the aesthetic and advertising value, a well-designed storefront system offers additional benefits for your business, which can even help you save on your electric bills.
Here are the benefits of choosing Storefront over other systems for your business:
- Increased security: with multi-point locks and security laminated or tempered glass.
- Thermal and acoustic insulation: thanks to double or laminated glass, the energy efficiency of the premises is improved. Technologies such as Thermally Broken Systems are great here.
- Universal accessibility: with automatic doors or ADA-compliant systems.
- Durability: weather-resistant, low-maintenance aluminum structures.
- Design versatility: adaptable to different architectural styles and commercial needs.
Effective window display marketing strategies
Thanks to Storefront Systems, there are many marketing strategies that we can realize and leverage. Some large companies have replicated them, so here are some examples:
✅ Visual and creative showcases
A good display case is like an open invitation. Using large-format graphics, adhesive vinyls, lighting and creative typography attracts attention and arouses curiosity.
⭐ Real U.S. example: Foot Locker in Hollywood used dynamic high-end graphics that combined fashion and sports, achieving a design that projected professionalism and energy.
✅ Temporary graphics during remodeling
Are you on site or waiting for your final signs? Don’t lose visibility. Temporary graphics are an effective and economical solution.
⭐ Real U.S. example: Under Armour in Boston implemented a visual mural with Tom Brady, product images and corporate colors, making the on-site space look active and commercial, as well as generating buzz.
✅ Visible promotions and timely messages
Use the storefront to advertise limited-time promotions, upcoming events or exclusive discounts. Immediate visibility reinforces urgency and encourages impulse purchases.
✅ Pedestrian line-of-sight signage
Placing A-frames or sidewalk signs right in front of your business can greatly increase the attention of those passing by. Always check local regulations before doing so.
✅ Flyers and direct connection
A traditional but effective strategy: handing out flyers in front of the store. This allows for personalized interaction and resolving doubts on the spot. Ideal for new businesses or specific promotions.
Other ideas to make your storefront stand out even more
In addition to the marketing strategies mentioned above, the storefront system also allows you to add other visual or branding elements:
- Interactive screens or looping videos.
- Giant vinyls with products or powerful phrases.
- Ambient lighting to stand out during the night.
- 3D or seasonal themed decorations.
- Mirror effect or partial transparency, depending on the business line.
👉 Don’t know how to start? Here are some Trends from the Storefront
Storefront advertising: cost-effectiveness and proximity
This type of advertising is one of the most affordable. Apart from its low cost, it offers flexibility to change graphics according to the season or promotions, without the need to make large investments.
It also allows the customer to experience the brand from the first visual contact, before even walking through the door.
In addition, property owners or shopping malls can also monetize these areas by renting graphic space, generating additional income.
Can marketing impact be measured at Storefront Systems?
As with any strategy, we may want to measure the results to adjust or improve our graphics. These actions will help you understand what design or message works best.
- Observe customer entry rate before and after implementing visual enhancements.
- Run promotions visible only from the storefront and measure usage.
- Apply short surveys or QR with discounts for feedback.
- Use cameras or pedestrian counting sensors.
Where can I get a quality storefront?
For your storefront to not only look good, but also function as a high-end commercial tool, it is essential to have durable and well-installed materials.
In this regard, companies like PRL Glass & Aluminum excel at offering high-quality storefront systems that combine durable aluminum with tempered or laminated glass, as well as technologies like Thermally Broken System.
PRL designs and manufactures custom storefronts for businesses throughout the United States, with customized options in doors, hardware, finishes and safety glass. Their solutions not only enhance building aesthetics, but also provide insulation, accessibility and security.
Whether you’re looking for a modern, minimalist or robust design, having a reliable supplier like PRL can make all the difference in how your brand is perceived from the street.
Storefront marketing is not exclusive to big brands: any business can leverage its storefront to attract, entice and convert.
With creativity, strategy and minimal investment, you can transform your entrance into a high-impact marketing tool. Your storefront is your best salesperson: dress it for success.
Ready to get started? Analyze your area, identify your audience, and make every inch of your storefront work in your favor.
