Archives May 2025

What is storefront marketing and why does it work?

Storefront marketing is a strategy that uses the facade of a business, such as windows, doors, walls and exterior areas, as a visual support to attract customers. Unlike traditional media, it is affordable, immediate and direct.

While a billboard can cost upwards of $50,000 per quarter, storefront signage can be accomplished with much less, according to New York Times data. Plus, it has a more up-close and persuasive effect: it impacts the audience right at the point of sale.

And because most Storefront Systems are made of glass and aluminum, visibility is maximized, so you can customize every element.

In addition to marketing, what are the advantages of having a storefront system in your business?

In addition to the aesthetic and advertising value, a well-designed storefront system offers additional benefits for your business, which can even help you save on your electric bills.

Here are the benefits of choosing Storefront over other systems for your business:

• Increased security: with multi-point locks and security laminated or tempered glass.
• Thermal and acoustic insulation: thanks to double or laminated glass, the energy efficiency of the premises is improved. Technologies such as Thermally Broken Systems are great here.
• Universal accessibility: with automatic doors or ADA-compliant systems.
• Durability: weather-resistant, low-maintenance aluminum structures.
• Design versatility: adaptable to different architectural styles and commercial needs.

Effective window display marketing strategies

Thanks to Storefront Systems, there are many marketing strategies that we can realize and leverage. Some large companies have replicated them, so here are some examples:

✅ Visual and creative showcases

A good display case is like an open invitation. Using large-format graphics, adhesive vinyls, lighting and creative typography attracts attention and arouses curiosity.

⭐ Real U.S. example: Foot Locker in Hollywood used dynamic high-end graphics that combined fashion and sports, achieving a design that projected professionalism and energy.

✅ Temporary graphics during remodeling

Are you on site or waiting for your final signs? Don’t lose visibility. Temporary graphics are an effective and economical solution.

⭐ Real U.S. example: Under Armour in Boston implemented a visual mural with Tom Brady, product images and corporate colors, making the on-site space look active and commercial, as well as generating buzz.

✅ Visible promotions and timely messages

Use the storefront to advertise limited-time promotions, upcoming events or exclusive discounts. Immediate visibility reinforces urgency and encourages impulse purchases.

✅ Pedestrian line-of-sight signage

Placing A-frames or sidewalk signs right in front of your business can greatly increase the attention of those passing by. Always check local regulations before doing so.

✅ Flyers and direct connection

A traditional but effective strategy: handing out flyers in front of the store. This allows for personalized interaction and resolving doubts on the spot. Ideal for new businesses or specific promotions.

Other ideas to make your storefront stand out even more

In addition to the marketing strategies mentioned above, the storefront system also allows you to add other visual or branding elements:

• Interactive screens or looping videos.
• Giant vinyls with products or powerful phrases.
• Ambient lighting to stand out during the night.
• 3D or seasonal themed decorations.
• Mirror effect or partial transparency, depending on the business line.

👉 Don’t know how to start? Here are some Trends from the Storefront